Brand “Portugal” on the rise

World renowned personalities, a widely spoken language, modern infrastructures and a business friendly environment are some of the aspects that Huffington Post points out as the reasons of Portugal’s bright momentum.

The recent election of Portuguese António Guterres as United Nations General-Secretary is the most recent evidence contributing to increase the reputation of Portugal.  As the article puts it: “Guterres’ ascension to the world stage provides an opportunity for Portugal to embrace and promote the shared values and leadership qualities he exemplifies”.

Portugal’s influence is also increasing on different areas. This year’s victory in the European Football Championship was a deserved reward for the country’s achievements in terms of football. The country has also many ambassadors in other fields as well, like the world renowned neuroscientist António Damásio, fado singer Mariza, chef José Avillez, among many others.

Furthermore, Portugal has been able to attract many international companies to its territory and it is seen as a technological advanced nation while Lisbon increases its reputation as a good start up ecosystem. This year, this city is hosting the prestigious Web Summit – “Europe’s Largest Technology Marketplace” that will receive renowned guest speakers and thousands of attendees from all over the world.

This hasn’t been unnoticed, after all, Portugal is receiving more and more tourists every year, the country remains one of the most peaceful countries in the world and is referred as a good destination for retiring abroad and for long term health care. Contact us for more information!

 

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